Panel Discussion: Self Promotion & Social Media

Social Media MusiciansI’m pleased and genuinely excited to talk about something happening this month at JCS.

If you are an independent artist (as most of are), not affiliated with an agent or record company with professional PR people working hard at promoting your career you are well aware of the power of the web to promote you and your music. Using social media can be a bit overwhelming considering all the choices one must make in order to really be effective in getting folks out to your live performances, purchasing your recorded music or just finding and getting gigs. It’s a bit of a wild west show when browsing around looking for the best way to go about this.

On Saturday April 18th at noon, JCS will be presenting a panel discussion on this topic and has invited Johnna Mitich (Adam Meckler’s marketing/branding guru) and Jazz Central Studio’s own Nick Worley (digital marketing strategist) to guide the discussion of the ‘do’s and don’t’s involved in this valuable tool for the independent artist.

After the discussion portion of the afternoon (around 1:30,2) we will having an airing of the 95 minute documentary ‘Icons Among Us: Jazz in the Present Tense’. I found this film both enlightening and inspiring as to the current state of this music. Kinda picks up where Ken Burns left off. In the film Terrence Blanchard describes “the quiet revolution” that is currently taking place in the music. Definitely a must see.

Hope to see you there! Should be a great hang and the event is free!

Jazz is undergoing changes of monumental magnitude and importance. Icons Among Us: Jazz in the Present Tense, is a documentary film series that captures the metamorphosis of jazz by showcasing the words, music, and spirit of the artists that are paving the way for an unprecedented musical evolution. – http://IconsAmongUs.net

Written by Mac Santiago

Mac Santiago

Mac Santiago B.M. (percussion) is a 30 year veteran of the Twin Cities music scene. He co-founded JCS in 2010 and has since served as its Director. In 2009 he authored a method book entitled ‘Beyond the Metronome, Becoming an Inchronous Musician’ exploring his passion for the art of the groove.